‘Would you like to upgrade?’ Travel brands want everyone to go premium — for a price.

Absolutely. Travel brands are consistently encouraging travellers to upgrade for a better experience. This can include better seating, additional services, premium meals, excess baggage allowance and much more.

However, these upgrades often come at an additional cost. The aim is to provide customers with a more comfortable and personal travel experience. Travel brands position these premium services as worth the extra cost due to the luxury and convenience they provide.

If you’re a frequent traveller, such upgrades might provide significant value, both in terms of comfort and benefits. It’s advisable, though, to thoroughly review what’s included in the upgrade to ensure it meets your specific needs and is worth the extra expense for you.